MONTEREY, CA. - Feel Golf, makers of "The Fastest Growing Wedges on Tour," continues its innovative push in 2003 with colorful and technologically superior high-performance designer wedges. Made for professionals and amateurs alike, Feel wedges combine the latest in technology with brilliant colors to create the ultimate chipping and pitching weapon.

The latest line features Mirror, Satin and Gun Metal finishes, as well as the new Midnight Series Oil Can wedge. Aside from rising popularity among golfers for the metal finishes, thousands of others are still demanding the brilliant Designer Color wedges developed by Feel Golf. The current line includes its own head cover with a clear window to view the color selection and comes in deep metallic green, stunning metallic blue, a majestic metallic red, rich solid yellow and blazing bronze.

Utilizing innovative proprietary metal combinations, the Feel Designer wedges continue to set themselves apart from other wedge companies. "The response to the concept continues to be overwhelming," says company CEO Lee Miller. "People just seem to identify with one color or another, and the fact they can mix or match in accordance with their loft designations makes it that much more fun. So, instead of saying to your caddie, give me 60 degree, you might say, hey, let me have the sweet red one."

The color coordinating idea surfaced from a round table discussion with professionals currently using Feel clubs on tour. "Someone suggested that it would be interesting if the wedge line had different colors, just like we see in the new metal woods," said Miller. "During design testing, players noted that the clubs are great to use at setup and seem to bring a better focus to the shot."

The performance success of the Designer wedges can be attributed partly to the particular attention placed on the shaft. After years of research, Miller discovered that distributing mass evenly throughout the length of the club was crucial to achieve swing balance and success. As a result, each club is "frequently matched" to assure the same swing or feel. In addition, a 6-way tour grind sole allows players to greatly reduce skulling and a special camber sole glides through rough, bunkers and even cart paths. With an equal toe and heel surface area that reduces club head turning, Feel Designer wedges are setting themselves apart from competitors on city courses and professional tours worldwide.

Feel wedges have gained wide acceptance on professional tours across the globe with as many as 500 professionals now using the clubs. And with the same clubs available for both professional and amateur golfers, many weekend players are lowering scores by playing with the tour-developed wedges. Feel Golf wedges come in 46, 52, 56, 60 and 64 degrees.

The cost of a Feel Wedge is between $139.00 and $149.00.