Monterey, CA. - Lee Miller, Chairman of the Feel Golf Company, the only golf company owned and operated by PGA Members, announced recently that golf industry veteran Jack London, recognized as one of the greatest retailing & marketing minds in the golf business has come out of retirement and joined their advisory board. Mr. London, the founder and CEO of Pro Golf America and the 182 Pro Golf Discount chain, who revolutionized golf retailing and marketing from 1960 through 1998 is better known by golf manufacturers and insiders as the man who consistently designs golf clubs that both play and sell. During the 70's, 80's and 90's Jack London won numerous Golf Club Designer Of The Year Awards from companies like Yonex, Spaulding, MacGregor, Tiger Shark, Ram, Palm Springs Golf and many others.

"Lee Miller and I are going to turn the golf industry upside down this year," states London. "We've developed a new face for our Drivers and Fairway Woods that will single handedly revolutionize the way golf clubs are made. This is technology that's never even been seen before, that's how innovative it is. The golf ball absolutely explodes off the face, and we've also developed a way to reduce the RPM ball spin by as much as 25%, which significantly improves accuracy and adds distance. These clubs have been tested and rated as "The Longest and Most Accurate Drivers and Fairway Woods on the Market Today" by independent testing labs and hundreds of PGA Professionals and Top Amateurs. But that's not all, we've also invented and developed a golf grip that's unlike anything you've ever seen before both in design and material. This grip is really going to turn some heads, I guarantee it."

Feel Golf will be offering a preview of these new products at GolfWeek's Orlando Golfest, on January 17th & 18th and also at The Demo Days Event, prior to the PGA Show, on Wednesday January 28 th. Both events will be held at The Orange County National Golf Center and Lodge in Orlando, FL. Feel Golf will also be attending The PGA Merchandise Show in Booth #5101, January 29th thru February 1st at The Orange County Convention Center.

Mr. London will be attending both The Demo Day on the 28th and The PGA Merchandise Show from January 29th thru February 1st with the Feel Golf Company in Booth #5101 and will be available for Press Conferences and/or media interviews. To schedule an interview with Mr. London, contact Joe Wieczorek at (847) 956-9090 or via e-mail at joe@themediagroupinc.com, as soon as possible.

In addition to the new Drivers and Fairway Woods, a new "Classic" designed line of wedges called the "PB Series", the Sensation II and Pro-Am II Irons, are all set to unveil at the 2004 PGA Merchandise Show in January.

Feel Golf is based in Monterey, California, home of the famed Pebble Beach Golf Links. For more information about the Feel Golf Company or their great lineup of products, visit their website at www.feelwedges.com or call 877-934-7387.